Check out the new Merrell web site. They are really on board with the barefoot movement. They have an entire section for nothing but barefoot products. I guess it’s just a matter of time before all the companies out there do what they can to get their share of the pie on this one. It should be easy for them to deflect questions about why they would support running barefoot when they claim to sell products designed to reduce or eliminate injury yet provide no research to back it up. The irony will probably escape most.